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Industry Angel Business Podcast

The Industry Angel Podcast is THE most diverse business podcast out there! Ian Farrar interviews Business Leaders, Entrepreneurs, Social Influencers, Marketing Guru's, Sales Rockstars, Motivational Speakers and even the odd Adventurer or two! We share actionable advice from speakers that keeps you ahead of the pack.
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Now displaying: Category: Marketing
Feb 28, 2018

Full show notes here

http://industryangel.com/082-get-free-publicity-today/

Sharon Bolt is a publicity expert and founder of Get Free Publicity Today, she has been a business owner and Entrepreneur for over 16 years.
Sharon’s businesses have included Complementary Health Therapies and Dog Training and during the last 11 years she has contributed to more than 40 different local and national newspapers, magazines, TV and radio shows and has received over £1.5 million ($2 million) in free publicity and free advertising.
She is the co-author of 2 highly acclaimed books called 'Successful Women in Business' and 'Every Entrepreneurs Guide: Running Your Own Business.'

Sharon has been featured in a BBC Documentary and has had a regular slot on BBC Radio since 2008 where she answers the listeners’ questions.
She teaches start-ups, business owners and entrepreneurs how to build a brand, increase visibility and generate sales by cleverly using free publicity and has a free cheat sheet called ‘7 Proven Steps That Get You Featured in the Media & Turn Newspaper, Radio & TV Interviews into Sales’ which is available for free on her website: www.getfreepublicitytoday.com/industryangel

Ian and Sharon discuss;

  • Specific pitches for media channels
  • Do your research
  • Find the best journalists in your niche
  • Create a story idea that gets attention
  • Fake it before you make it
  • Having belief
  • Dealing with the haters
  • Tips for pitching
Sep 14, 2017

Transcript

Hello, no guest interview this week so I’m going to have a quick chat around email unsubscribers.
I sent my most recent newsletter out last week and after checking the report I looked at the unsubscribes. Now I don’t get many. The industry standard average is less than 1% but I keep my list very tight and when someone unsubscribes it used be emotional.
But this is something to be celebrated.
Every marketing email you send you must give the person the ability to opt out of (or ‘unsubscribe from’) further emails.
So lets look at the reasons people unsubscribe:-
• People may be cleaning their in box but still following via you tube, your blog or social channels.
• employee turnover
• recipients could have forgotten about you
• recipients could have gotten tired receiving your messages
• might have had a change in direction

SO if you are receiving a high level of unsubscribes you can try a few techniques and validations
• Optimize the frequency of your emails. Send your email communication at least once per month, you need your list to get used to your emails, you don’t want to lose touch with them
• Review your content. When your subscriber left their email address with you they enjoyed your content, it is beneficial and helps them in their job to be done. ask yourself if you have gone off piste with your content of late.
• Have you become too spammy, have you ramped up the sales? Remember your list is looking for value, you are a trusted authority, they like you and enjoy your opinions and news. They appreciate your content They appreciate your offerings. Don’t abuse that.

Now hopefully your readers whilst appreciating your content will understand your are a business and you have something to sell. Yes we have calling and we love to help and assist but this is how we make a living also.
Some readers might not get this and will unsubscribe, they enjoy the free stuff but when you promote your paid services they may spit their dummy.

Your services and products can be relevant but they just want something for free. That’s fair enough, but if they don’t understand you aren’t there providing free consultancy only and get their knickers in a twist when you promote your services… let it go. take Elsas advice from frozen.
Actually don’t let it go, celebrate the unsubscribes.

• It can save you money if you have a big enough list to pay for each email sent.
• It can save you from tidying and purging your list. And what I mean by this is that periodically you may wish to remove subscribers who don’t open your emails. your open and click-through rates also go up … which is always a good thing!

What you are left with is a really quality list of customers and prospects.
You can now provide this target audience with quality emails, if they aren’t your target audience or ideal customer avatar then great, let them self select their backsides off your list.
Actually keep the keep your unsubscribe link visible, make it huge. But seriously do have a link to prevent possible spam complaints.
unsubscribes are better than a spam report.

Try not to wind people up with additional emails once they have subscribes such as :-
“request” for an unsubscribe has been received and will be processed.
Or another email telling them they have been unsubscribed
The only metric that really matters is that your list should be growing over time.
even if its slow going (and actually I prefer that to ensure the targeted audience) but as long as its rising, your’re on the right path.

So the next time you have an unsubscriber, remember it will save you time, money and energy
smile, enter your email platform and erase their ass.

 

Show Sponsors:-

Far North - Sales, Marketing, Technology

Are you looking to enter new markets?
Launch a new business, product or service?
Maybe introduce a new revenue stream?

Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

Jul 6, 2017

Simon was Founder of The Shackleton Design & Manufacturing Company, the menswear, lifestyle and experience brand: producing made-in-Britain products inspired by the Antarctic explorer Ernest Shackleton. Having built the Shackleton brand Simon left it under new management in September 2016.

Simon was selected as a Top 100 Manufacturer 2015 by Manufacturer magazine.

He is a member of the Advisory Boards of Make It British and Made In Britain, a Fellow of the RSA, and a Business Fellow of University of East Anglia.

In 2013 Simon opened Britain's first banjo factory in more than 60 years, and launched The Shackleton Banjo – swiftly followed by Shackleton brand beers, clothing, footwear and accessories.

The Shackleton's launch campaign on the Kickstarter platform was one of the top 2% most successful of worldwide Kickstarter projects since the platform was launched.

Simon was formerly one of the UK’s best known independent brand strategy advisers, and has worked with high profile clients including: Harris Tweed Authority, British Airways, Aviva, Pret A Manger, Norfolk Broads National Park, World Vision and many more.

Simon is author of three branding, marketing and personal-development books.

His first book 'Build A Brand In 30 Days'​ (Capstone) is an Amazon No.1 bestseller in its category and was described as "invaluable"​ by Director magazine.

His second, 'What You Need To Need To Know About Marketing'​ (Capstone) is the essential guide to marketing for non-marketers.

His third book, 'Brand New You'​ (Hay House) was a Daily Mail and Mail on Sunday 'Book of The Week'​.

Simon speaks internationally about branding and is frequently rated 'best speaker' at conferences.

He has appeared on CNN, Bloomberg, Sky, Five and BBC (Today, Breakfast, BBC News, Newsnight) as an expert brand commentator.

Ian & Simon discuss:-

  • Brand Journeys
  • The Four Pillars
    • Authentic
    • Distinctive
    • Compelling emotional story
    • Pursuing excellence
  • Kickstarter campaigns

Check out http://simonmiddleton.com/

Jun 15, 2017

Ian Farrar answers questions from last week's show about Influencer Marketing and promotes Employee Advocacy.

Ian discusses: -

  • Influencer Marketing return
  • Customer Influencing
  • Employee Advocacy
  • Humanising the business

Show Sponsors:-

Far North - Sales, Marketing, Technology

Are you looking to enter new markets?
Launch a new business, product or service?
Maybe introduce a new revenue stream?

Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

May 25, 2017

Like you, Geoff Ramm, the creator of Celebrity Service and OMG Marketing, knows the only way you can attract more customers is to create jaw-dropping marketing. Not only that but great customer service leads to lucrative, repeat business.

So how do you create highly successful marketing ideas? And how can you design a customer experience that has you talked about for decades to come?

Geoff knows the Jedi Mind Trick to make you craved by your customers, envied by your competitors and raved about in your industry.

In his interactive keynotes, your team will not only discover out-of-this-world ideas, they will come up with them and be excited to implement them too. Companies across six continents have outperformed their competitors by using Geoff's unique insights on customer service and marketing.

Geoff’s on-stage presence will have you on the edge of your creative seats.

Sandancers Ian Farrar and Geoff Ramm Discuss:-

  • Career pivoting
  • Brands that rock
  • Large companies ARE able to change
  • How to stand out from the crowd
  • Visit companies & learn from one another

Show Sponsors:-

Far North - Sales, Marketing, Technology

Are you looking to enter new markets?
Launch a new business, product or service?
Maybe introduce a new revenue stream?

Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

Feb 8, 2017

 

A self-described geek who can recite entire episodes of “South Park” by heart, Rachel Parker has had a passion for content ever since she was old enough to hold a crayon (purple, please).

Throughout her 20-year marketing career — five of those at one of Houston’s largest advertising agencies — Parker has helped brands such as Reliant Energy, Hewlett Packard, AIG American General, and SYSCO Foodservice to connect with their customers. Over the years, she’s developed a distinct talent for being able to communicate in the voice of the client, often eliciting the comment “You get us, Rachel. You just get us.”

Parker is also a classically trained soprano (though these days she has little time for singing), an avid gym rat (boxing, anyone?), the happy wife of a software architect/fellow geek, and the proud mama of three rambunctious dogs (Sophie the Pug and beagles Hermione and Cooter). This year, she’s set her sights on completing a second triathlon … and maybe taking a vacation.

Ian and Rachel Discuss:-

  • Super Bowl 2017
  • Exhibition Tips
  • The big three – email, social media, blogging
  • Pausing your marketing
  • Outsourcing your marketing
  • Live Video
  • Social Platforms

Rachel can be found at resonancecontent.com

Dec 12, 2016

Episode 036 - John Lagoudakis
Results Based Internet Marketing

John Lagoudakis is all about helping entrepreneurs and business owners to get their business online, get more traffic and make more sales.

John started his first online business in 2007 and since then has built several businesses online. He’s been awarded a Top 100 Clickbank Affiliate and has been featured on CNN Money, Forbes, Fortune, Inc., Newsweek and the Today Show.

Ian and John discuss :-

  • Affiliate Marketing
  • Google Adwords CPA
  • ClickBank
  • Email Marketing
  • Landing/Squeeze Pages
  • Amazon FBA
  • Webinars
  • Client life value

Find John at johnlagoudakis.com

Show Sponsors:-

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Oct 11, 2016

Louie La Vella’s clients are entertainment personalities, nightclubs, concerts and festivals, and he creates brand and marketing strategies to engage and connect with their audience.
Working within the ‘shark infested waters’ of the nightlife and music industry as a marketing and branding consultant, La Vella has been delivering high profit solutions to both live entertainment events, musicians and venues for years.
With 20+ years experience in the nightlife consultant area and extensive development and production experience with national television and feature film projects. Author, Speaker, Event Producer and Coach. La Vella has produced and marketed over 30 live music concerts in the past 24 months. Winner of the Niagara Music Awards Promoter of the Year (2012).
Has been called a Media-preneur: Combining a successful TV executive producer and host role with being a sought after marketing/branding consultant in the nightlife and music industry. In his television days he had the opportunity to interview the likes of Lady Gaga, Richard Branson, Backstreet Boys, and more.

Ian Farrar and Louie La Vella Discuss:-

  • Nightclub marketing, then & now
  • Festival/Gig promotion
  • Lady Gaga
  • Richard Branson
  • Backstreet Boys

Louie can be found at louielavella.com

Show Sponsors:-

Far North - Sales, Marketing, Technology

Are you looking to enter new markets?
Launch a new business, product or service?
Maybe introduce a new revenue stream?

Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

Sep 1, 2016

Episode 028 - Ted Rubin - Social Marketing Strategist

Ted is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators and in March 2009 started publicly using and evangelizing the term ROR: Return on Relationship™… a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics as the Chief Marketing Officer between 2008 and 2010, and the one being built for the new updated OpenSky where Ted was Chief Social Marketing Officer until the end of April 2011.

Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR is the basis of his philosophy… It’s All About Relationships! His book, Return on Relationship, was released in 2013, and How To Look People in the Eye Digitally in 2015.

Ian Farrar and Ted Rubin Discuss:-

  • Communities & networks
  • Approach to social
  • Customer service & social media use
  • Employee engagement
  • Personal branding
  • Culture
  • Customer relationships

Show Sponsors:-

Far North - Sales, Marketing, Technology

Far North Sales & Marketing

Are you looking to enter new markets?
Launch a new business, product or service?
Maybe introduce a new revenue stream?

Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

Aug 24, 2016

Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Mohr Davidow portfolio and established high-tech enterprises, most recently including Salesforce, Microsoft, Intel, Box, Aruba, Cognizant, and Rackspace.

Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers. It has sold more than a million copies, and its third edition has been revised such that the majority of its examples and case studies reference companies come to prominence from the past decade. Moore’s most recent work, Escape Velocity, addresses the challenge large enterprises face when they seek to add a new line of business to their established portfolio. It has been the basis of much of his recent consulting.

Irish by heritage, Moore has yet to meet a microphone he didn’t like and gives between 50 and 80 speeches a year. One theme that has received a lot of attention recently is the transition in enterprise IT investment focus from Systems of Record to Systems of Engagement. This is driving the deployment of a new cloud infrastructure to complement the legacy client-server stack, creating massive markets for a next generation of tech industry leaders.

Moore has a bachelors in American literature from Stanford University and a PhD in English literature from the University of Washington. After teaching English for four years at Olivet College, he came back to the Bay Area with his wife and family and began a career in high tech as a training specialist. Over time he transitioned first into sales and then into marketing, finally finding his niche in marketing consulting, working first at Regis McKenna Inc, then with the three firms he helped found: The Chasm Group, Chasm Institute, and TCG Advisors. Today he is chairman emeritus of all three.

Ian Farrar and Geoffrey Moore Discuss:-

  • Crossing the Chasm
  • Lean Start Up
  • J and S curve effect
  • Growing to Scale in B2B2C Markets
  • When to seek investment
  • Niching down

Show Sponsors:-

Far North - Sales, Marketing, Technology

Far North Sales & Marketing

Are you looking to enter new markets?
Launch a new business, product or service?
Maybe introduce a new revenue stream?

Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

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