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Industry Angel Business Podcast

The Industry Angel Podcast is THE most diverse business podcast out there! Ian Farrar interviews Business Leaders, Entrepreneurs, Social Influencers, Marketing Guru's, Sales Rockstars, Motivational Speakers and even the odd Adventurer or two! We share actionable advice from speakers that keeps you ahead of the pack.
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Now displaying: September, 2017
Sep 26, 2017

Shawn Anderson is a 6-time motivational author, an inspiring keynote speaker, and a results-producing people builder. His "go the extra mile" philosophy and ability to produce winning results have been praised by leaders and media outlets around the world. When it comes to living the life he loves, this #1 best-selling "Motivation" author walks the talk.

He has built a million dollar company, pedaled a bike 4,000 miles across the U.S. (twice) and created adventures in 40+ countries including having walked across Spain, Portugal, England, Ireland, and 750 miles around Shikoku, Japan. A lifetime entrepreneur, Shawn is the creator of "Extra Mile Day" (declared by 560 cities on 11/1/16)....a day recognizing the power we each have to create positive change in our lives when we "go the extra mile." Shawn has inspired thousands of people around the world, and is passionate about sharing a simple message: "If you want to live a life you love...never stop never stop going the extra mile."

Check out

www.ShawnAnderson.com

Ian and Shawn discuss:

  • You need time to sharpen your own axe
  • Travelling cross country
  • Cease the day, life isn’t for ever
  • What is it that you want in life?
  • Needing content to be able to write a book
  • Empowering ourselves
  • Inspiring a million people
  • The more we see remarkable, the more remarkable our lives become
  • Go the extra mile
  • Recording your goals in a journal

Show Sponsors:-

Far North - Sales, Marketing, Technology

Are you looking to enter new markets?
Launch a new business, product or service?
Maybe introduce a new revenue stream?

Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

Sep 20, 2017

Jefferson is a self-made millionaire, mobile home park investment expert, educator, and industry consultant. Park Street Partners owns
17 MHPs coast-to-coast totaling over $32mm in value. Prior to co-founding Park Street Partners in 2013, Mr. Lilly spent seven years investing his own capital acquiring and operating mobile home parks.
Before becoming an investor full-time, Jefferson spent nine years in sales leadership roles with several venture-backed startups in
Silicon Valley. Jefferson has been featured in The New York Times, Bloomberg Magazine, and on the ‘Real Money’ television show. He holds a B.A. from the University of Pennsylvania and an MBA from the Wharton School of Business.

Jefferson started and hosts the Mobile Home Park Investors Podcast with over 10,000+ D/L per month. He also founded the Mobile Home Park Investors group on LinkedIn - the world’s largest professional networking group focussed on MHPs (3,500+ members).

Check out

parkstreetpartners.com
mobilehomeparkinvestors.com

Ian and Jefferson discuss:

  • Mobile Home Park Investment
  • Mobile Home Park Management
  • Managing properties nationwide using the latest technology
  • Mobile home manufacturer Warren Buffett

Show Sponsors:-

Far North - Sales, Marketing, Technology

Are you looking to enter new markets?
Launch a new business, product or service?
Maybe introduce a new revenue stream?

Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

Sep 14, 2017

Transcript

Hello, no guest interview this week so I’m going to have a quick chat around email unsubscribers.
I sent my most recent newsletter out last week and after checking the report I looked at the unsubscribes. Now I don’t get many. The industry standard average is less than 1% but I keep my list very tight and when someone unsubscribes it used be emotional.
But this is something to be celebrated.
Every marketing email you send you must give the person the ability to opt out of (or ‘unsubscribe from’) further emails.
So lets look at the reasons people unsubscribe:-
• People may be cleaning their in box but still following via you tube, your blog or social channels.
• employee turnover
• recipients could have forgotten about you
• recipients could have gotten tired receiving your messages
• might have had a change in direction

SO if you are receiving a high level of unsubscribes you can try a few techniques and validations
• Optimize the frequency of your emails. Send your email communication at least once per month, you need your list to get used to your emails, you don’t want to lose touch with them
• Review your content. When your subscriber left their email address with you they enjoyed your content, it is beneficial and helps them in their job to be done. ask yourself if you have gone off piste with your content of late.
• Have you become too spammy, have you ramped up the sales? Remember your list is looking for value, you are a trusted authority, they like you and enjoy your opinions and news. They appreciate your content They appreciate your offerings. Don’t abuse that.

Now hopefully your readers whilst appreciating your content will understand your are a business and you have something to sell. Yes we have calling and we love to help and assist but this is how we make a living also.
Some readers might not get this and will unsubscribe, they enjoy the free stuff but when you promote your paid services they may spit their dummy.

Your services and products can be relevant but they just want something for free. That’s fair enough, but if they don’t understand you aren’t there providing free consultancy only and get their knickers in a twist when you promote your services… let it go. take Elsas advice from frozen.
Actually don’t let it go, celebrate the unsubscribes.

• It can save you money if you have a big enough list to pay for each email sent.
• It can save you from tidying and purging your list. And what I mean by this is that periodically you may wish to remove subscribers who don’t open your emails. your open and click-through rates also go up … which is always a good thing!

What you are left with is a really quality list of customers and prospects.
You can now provide this target audience with quality emails, if they aren’t your target audience or ideal customer avatar then great, let them self select their backsides off your list.
Actually keep the keep your unsubscribe link visible, make it huge. But seriously do have a link to prevent possible spam complaints.
unsubscribes are better than a spam report.

Try not to wind people up with additional emails once they have subscribes such as :-
“request” for an unsubscribe has been received and will be processed.
Or another email telling them they have been unsubscribed
The only metric that really matters is that your list should be growing over time.
even if its slow going (and actually I prefer that to ensure the targeted audience) but as long as its rising, your’re on the right path.

So the next time you have an unsubscriber, remember it will save you time, money and energy
smile, enter your email platform and erase their ass.

 

Show Sponsors:-

Far North - Sales, Marketing, Technology

Are you looking to enter new markets?
Launch a new business, product or service?
Maybe introduce a new revenue stream?

Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

Sep 8, 2017

Ian and Irene discuss:

  • Launching a business at the end of your career
  • The rise of the silver economy which contributes $11.9 billion to Australian GDP
  • The traits of a Seniorpreneuer
  • Where to target on Social Media
  • Buying Personas
  • Laptop Lifestyle (etirement)

Our Company

CareCallingNow is a family owned company with the Vision of keeping people in their own homes longer, where they are most comfortable. We help busy people with vulnerable family members who want to continue to live independently to know for certain that they are OK. With a special emphasis on pro-active automated call programs, because checking in on you family should be easy and not a burden.
CareCallingNow was created after a member of our own family had mini stroke and was on the floor alone for 2 days with her medical alert bracelet in the other room.

Our Story – Ian & Irene

Ian’s mum Maisie lived in her own home, long after her husband Bill had passed, until she was about 86 years old.

His mum had a history of falls and we thought we would get her one of those medical alert necklaces, so that if she fell, when no one was around she would not be at risk of lying on the floor for days.
We were young, busy with our own lives and young family and lived 1000 miles away. We had the best of intentions but realistically we were never going to make the effort to call her every day, even though we knew we should.
This, however, was not the only issue we had… we didn’t realize at the time, that she didn’t always wear it that it was on her bedside table, or in kitchen instead of around her neck!!!
One day she had a mini stroke in the bathroom, and did fall and even though she was not wearing the necklace, she would not have been able to push the button as she was “paralysed.”
She was there for about 40 hours before she was found.
How bad did we feel???
How good would it have been if CareCallingNow had been around then!!!
It was after that we realised she could no longer stay in her own home safely anymore. It broke our hearts when the day came that she left her home of close to 30 years.
Ian said he felt like we were sending her to jail… you couldn’t even say “without the bars” as her windows did actually have bars on them.
The only difference was she was free to come and go and people “cared” about her.
What choice did we have???
She couldn’t really live with us!!!
We didn’t know “how to take care of her” even if she had wanted to come.
Every so often you hear of those horror stories of people being found dead, in their home, years after they died because no one noticed.
Of course, these are extremes and I am in no way suggesting that your relationship with your Mom is such that something like this would happen.
However in talking to other people whose elderly loved one has died at home alone, after a fall or accident, 4 DAYS is not uncommon for them to wait…these falls do not all end in death but hospitalisation for severe dehydration is the very least that you can expect.

Check out

CareCallingNow

Show Sponsors:-

Far North - Sales, Marketing, Technology

Are you looking to enter new markets?
Launch a new business, product or service?
Maybe introduce a new revenue stream?

Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

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