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Industry Angel Business Podcast

The Industry Angel Podcast is THE most diverse business podcast out there! Ian Farrar interviews Business Leaders, Entrepreneurs, Social Influencers, Marketing Guru's, Sales Rockstars, Motivational Speakers and even the odd Adventurer or two! We share actionable advice from speakers that keeps you ahead of the pack.
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Now displaying: 2017
Dec 24, 2017

Ian and friends share their thoughts for the Christmas holidays and the coming year ahead.  We hear from :-

  • Ash Dykes
  • Dustin Matthews
  • Simon Raybould
  • Linda Smith
  • Sean Swarner
  • Shawn Anderson
  • Ted Rubin
  • Alexander Laurin

Have an amazing time with your loved ones and let's get back together in 2018 for further awesome guests and content to help you crush this year ahead.

Leave Ian a Christmas present and review the show.  It means a lot!

Dec 16, 2017

Andreas is the founder of Nibble Apps.  The team is behind some of the best selling Food and Drink apps for iPhone and iPad.
Their most recent success is the FitMenCook app, which became a number 1 Food and Drink app in 82 countries.

Beyond apps, Andreas is a believer in creating liveable cities and promotes cycling through LondonCyclist.co.uk

Ian and Andreas discuss:

  • Surveying/questioning customers to shape an app
  • Sharing ideas for customer feedback
  • Collaborating with partners with existing audiences
  • Outperforming Snoop Dog 
  • iOS & Android strategies
  • Outsourcing development to Poland
  • Company structures and dynamics
  • Strategy for hitting the app store charts
  • Scale up
  • Future roadmap
  • Audience Questions

Show Sponsors:-

Gym Plan App - Personal Trainer
Get jacked & melt fat, no matter what it takes.

Dec 8, 2017

Doug has created tech companies with millions of visitors!

A retired investor and advisor, Doug gives us the skinny on Angel Investors & Venture Capitalists.

Ian and Doug discuss:

  • Angel investors strategy
  • Runways
  • Timescales for raising finance
  • What to do with that investment
  • Share amounts
  • Once you have the investment
  • Venture capitalists strategy
  • Diluting shares
  • Exit Strategies
  • To raise or not to raise

Show Sponsors:-

Far North Sales & Marketing

Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth.
We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.

Nov 30, 2017

Jeff Koser is the spirited CEO and founder of Selling to Zebras, a sales tools Software company www.SellingtoZebras.com. Jeff is an award-winning co-author of Selling to Zebras, HOW to CLOSE 90% of the BUSINESS YOU PURSUE FASTER, MORE EASILY, and MORE PROFITABLY. In 2010, Jeff was recognized as one of the best sales authors of all time in Andrew Clancy’s book, The Sales Gurus.

Ian and Jeff discuss:

  • Pinpointing your ideal customer
  • ERP Sales
  • Investing time into your project
  • The emotional buying process
  • Demonstrating the business benefit
  • Pivoting into software
  • An enjoyable buying experience
  • How sellers like to sell

Win a copy of Selling to Zebras in our Facebook group

Show Sponsors:-

ProForecast

Business Performance Management by ProForecast
ProForecast provides cloud-based business performance management software that gives you reliable data, insights and helps to encourage your business growth through quality business planning and strategy.

Nov 20, 2017

When it comes to business, Paul has seen and done it all. Well, almost... back in 2002, he set up creative design agency Urban River Creative swiftly moving with the digital age to offer clients innovative products and services to keep them at the top of their game.
Paul will chat with Founder of Far North Ltd, South Tyneside's very own Ian Farrar as they discuss his early days in business and how he was very much self-taught in many aspects of business. Paul went on to successfully raise funding to develop his Gym Plan app and bring it to market - but it has not been without it's challenges!
His breadth of experience in his own companies, and the support he received from mentors has helped Paul grow into the tech savvy entrepreneur who undoubtedly still has a lot to bring to the digital world.

Ian and Paul discuss:

  • Learning on the job
  • Being coached and mentored
  • Lean Startup
  • Raising Finance
  • Business in the North East UK
  • Challenges of building an app

Check out Gym Plan

Check out our live footage from Periscope

Show Sponsors:-

Martel Instruments

Martel provides custom printer solutions to equipment manufacturers and system integrators that require flexibility of supply—without the compromises, costs and order commitments required by traditional high‐volume manufacturers.

Nov 14, 2017

His first goal was to crawl 8 feet from the hospital bed to the bathroom. He went on to Redefine Impossible by climbing 29,035 feet to the top of Mt. Everest with one lung! From there he stood atop the highest point on all 7 continents, skied to the South and North Poles, and completed the Hawaii Ironman. Sean has been interviewed by Steve Harvey, CBS Evening News, Fox & Friends, The Today Show, Good Morning America, The Early Show, Huffington Post, Outside the Lines, Sports Center, Washington Post, USA Today, Sports Center, and countless others. His numerous articles with thought leaders such as Sir Richard Branson and Arch Bishop Desmond Tutu put him in a category by himself.

The first cancer survivor to stand on the top of the world!
With only one functioning lung, a prognosis of fourteen days to live, and being in a medically-induced coma for a year, Sean Swarner is the first cancer survivor to stand on top of the world… Mt. Everest. Sean has broken through defined human limitation in order to redefine the way the world views success.

Sean was diagnosed with two deadly, different, and unrelated forms of cancer, once at the age of thirteen and again at the age of sixteen. After an incredibly poor prognosis, and being read his last rites, Sean astounded the medical community when he survived both these brutal diseases. He realized that after defeating cancer twice, no challenge would ever be too great, no peak too high.

Sean proved his theory when he crested the peak of Mt. Everest. As the first cancer survivor to do so, Sean decided to continue climbing and has since topped the highest peaks in Africa, Europe, South America, Australia, Antarctica, and North America, thus completing the “7-Summits”. Upon skiing to both the South and the North Poles, Sean completed the Explorer’s Grand Slam.

With the completion of the Ironman World Championship in Hawaii, Sean is the only person in history to accomplish these inhuman feats.

As Sean continues to defy the odds, test his own endurance and inspire and motivate people around the world, he shares his message of healing, hope, and triumph with cancer patients worldwide. Sean also serves as a source of inspiration as the founder of the non-profit organization, The CancerClimber Association, as author of the book “Keep Climbing,” and as a motivational speaker to corporations, universities, and other organizations around the globe.

Ian and Sean discuss:

  • Suffering with cancer
  • Climbing Everest
  • Setting the goal to climb the seven summits
  • Kilimanjaro project
  • North & South Pole experience
  • Life is finite – one chance
  • What’s next? Space flight?
  • Redefine your impossible

https://www.truenorthdocfilm.com/ 
True North: The Sean Swarner Story is an unflinching documentary about one man's relentless quest to prove that nothing is stronger than the human spirit!

Show Sponsors:-

Far North Sales & Marketing

Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth.
We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.

 

Nov 4, 2017

Martel provides custom printer solutions to equipment manufacturers and system integrators.
They recently embarked on an innovation journey and after a fantastic team effort VIDA 4.0 was borne.
VIDA 4.0 is every equipment manufacturer's dream; it allows them to be able to add additional features to their devices without the huge product re-design and development costs.

Ian and Keith discuss:

  • The need for innovation
  • What can happen if you stand still
  • Providing time & space for innovation to flourish
  • Creating a supportive culture
  • Collaborating with industry experts & external suppliers

Show Sponsors:-

Far North Sales & Marketing

Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth.
We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.

Oct 26, 2017

Episode 068 - Chatbot: Friend Or Foe

Heather Ann Havenwood, is a serial entrepreneur and is regarded as a top authority on digital marketing, sales coaching, and online publishing business strategies. Heather Ann has been named Top 50 Must Follow Women Entrepreneur's for 2017 by Huffington Post. She is also called Chief Sexy Boss™ (from her Amazon BEST SELLER book Sexy Boss™ How Female Entrepreneurship is Changing the Rule Book and Beating the Big Boys and others call her an 'Icon Creator' or a 'Wizard Behind the Curtain'. In 2006 she started, developed and grew an online information marketing publishing company from ground zero to over $1 million in sales in less than 12 months. Starting without a list, a product, a name or an offer, Heather Ann molded her business partner into a successful guru now known as an expert in his field. She has instructed, coached and promoted hundreds of entrepreneurs leading them down the path to success in building a lucrative business from their knowledge and leveraging it online.

Heather Ann currently is the Author of many books including Sexy Boss™ How the Empowerment of Women are changing the Rulebook for Money, Success and Sex and The Game of Dating and How to Play it: A rule book for divorced men stepping back into the game. (Found on Amazon)

Heather Ann is now a nationally syndicated radio show host of ‘The Win’ where she shares her incredible story of success and loss on the entrepreneur journey, and her true happiness in a completely compelling and vulnerable way that audiences relate to and always learn from. She talks about achieving ‘The Winners Edge’, from “losing it all’ and discovering her true passion in owning her own businesses and serving her clients by helping them achieve their goals.

Heather Ann Havenwood is a smart and savvy business woman who is now stepping out from behind the curtain to educate, enlighten and empower ALL entrepreneurs to grow or start an online business and live a fearless and fulfilled life.

Be You! Be REAL! Be the BOSS of your LIFE!

Ian and Heather discuss:

  • Ups and downs of entrepreneurship
  • Facebook
  • Losing a business
  • Brands failing at social media
  • Messenger chat bots

Show Sponsors:-

Far North Sales & Marketing

Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth.
We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.

 

Oct 16, 2017

Suria was a former school teacher who quit her job to pursue her passion as an entrepreneur. She has lost over $580K in her business Ups and Downs, was a homeless single mum, who pulled through her depression to Soar like a Phoenix from the ashes.

Now she is a Social Media Influencer Ranked #1 Facebook Public Figure in Singapore with over 100 Million Views. She made over $10M sales in a year using Simple Actionable Facebook Marketing Strategies.

She has been invited to closed door events with Sir Richard Branson, featured Award winning speaker at the Harvard Business Expert Forum, Harvard University, published on The Wall Street Journal as World's Top 20 Game Changers.

Widely known as a Celebrity Nutritionist, Business & Life Coach, United Nations & TEDx Speaker, 5X International Best Selling Author and Founder of iSUCCESS Academy, helping aspiring entrepreneurs earn Multiple Sources of Income using Social Media Facebook.

Her Signature Program, FREE 5 days ONLINE Training : Passion Purpose Profits has reached over 100K people from around the world.

Ian and Suria discuss:

  • Facebook Groups
  • Vlogging
  • Building & Growing a Tribe
  • Becoming a Speaker
  • Adding Value to Event Organisers
  • Messenger email

Show Sponsors:-

Far North Sales & Marketing

Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth.
We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.

Oct 7, 2017

Paul Lancaster is an award-winning Inbound Marketing, Social Media & Business Development expert based in Newcastle upon Tyne in the North East of England. After helping other people start and grow their own business whilst working for Sage, Tech North (part of Tech City UK), Shell LiveWIRE, Project North East and Generator (plus a brief spell in the music industry as a house music DJ, producer and promoter), Paul finally started his own business, Plan Digital UK in April 2016. He’s also the Founder & Event Producer of the 5-day 'Newcastle Startup Week' festival in May & the 1-day 'Newcastle Scaleup Summit' in November.

Ian and Paul discuss:

  • Being a super connector
  • Tech North
  • Northern Powerhouse
  • Newcastle Startup Week
  • Newcastle Scaleup Summit

Learn more about Newcastle Startup Week + Newcastle Scaleup Summit at http://newcastlestartupweek.com

Enter promo code ZENITH at http://newcastlescaleupsummit.eventbrite.com to get a £20 discount on tickets for ‘Newcastle Scaleup Summit’ on 23rd November.

Episode Sponsor

Exclusive Business specialise in delivering effective, curated business networking opportunities. Led by Linda Hitman, the Exclusive Business team have all had experience across a variety of business sectors and understand the challenge of making quality connections outside your own network.
https://www.exclusivebusiness.net/

Sep 26, 2017

Shawn Anderson is a 6-time motivational author, an inspiring keynote speaker, and a results-producing people builder. His "go the extra mile" philosophy and ability to produce winning results have been praised by leaders and media outlets around the world. When it comes to living the life he loves, this #1 best-selling "Motivation" author walks the talk.

He has built a million dollar company, pedaled a bike 4,000 miles across the U.S. (twice) and created adventures in 40+ countries including having walked across Spain, Portugal, England, Ireland, and 750 miles around Shikoku, Japan. A lifetime entrepreneur, Shawn is the creator of "Extra Mile Day" (declared by 560 cities on 11/1/16)....a day recognizing the power we each have to create positive change in our lives when we "go the extra mile." Shawn has inspired thousands of people around the world, and is passionate about sharing a simple message: "If you want to live a life you love...never stop never stop going the extra mile."

Check out

www.ShawnAnderson.com

Ian and Shawn discuss:

  • You need time to sharpen your own axe
  • Travelling cross country
  • Cease the day, life isn’t for ever
  • What is it that you want in life?
  • Needing content to be able to write a book
  • Empowering ourselves
  • Inspiring a million people
  • The more we see remarkable, the more remarkable our lives become
  • Go the extra mile
  • Recording your goals in a journal

Show Sponsors:-

Far North - Sales, Marketing, Technology

Are you looking to enter new markets?
Launch a new business, product or service?
Maybe introduce a new revenue stream?

Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

Sep 20, 2017

Jefferson is a self-made millionaire, mobile home park investment expert, educator, and industry consultant. Park Street Partners owns
17 MHPs coast-to-coast totaling over $32mm in value. Prior to co-founding Park Street Partners in 2013, Mr. Lilly spent seven years investing his own capital acquiring and operating mobile home parks.
Before becoming an investor full-time, Jefferson spent nine years in sales leadership roles with several venture-backed startups in
Silicon Valley. Jefferson has been featured in The New York Times, Bloomberg Magazine, and on the ‘Real Money’ television show. He holds a B.A. from the University of Pennsylvania and an MBA from the Wharton School of Business.

Jefferson started and hosts the Mobile Home Park Investors Podcast with over 10,000+ D/L per month. He also founded the Mobile Home Park Investors group on LinkedIn - the world’s largest professional networking group focussed on MHPs (3,500+ members).

Check out

parkstreetpartners.com
mobilehomeparkinvestors.com

Ian and Jefferson discuss:

  • Mobile Home Park Investment
  • Mobile Home Park Management
  • Managing properties nationwide using the latest technology
  • Mobile home manufacturer Warren Buffett

Show Sponsors:-

Far North - Sales, Marketing, Technology

Are you looking to enter new markets?
Launch a new business, product or service?
Maybe introduce a new revenue stream?

Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

Sep 14, 2017

Transcript

Hello, no guest interview this week so I’m going to have a quick chat around email unsubscribers.
I sent my most recent newsletter out last week and after checking the report I looked at the unsubscribes. Now I don’t get many. The industry standard average is less than 1% but I keep my list very tight and when someone unsubscribes it used be emotional.
But this is something to be celebrated.
Every marketing email you send you must give the person the ability to opt out of (or ‘unsubscribe from’) further emails.
So lets look at the reasons people unsubscribe:-
• People may be cleaning their in box but still following via you tube, your blog or social channels.
• employee turnover
• recipients could have forgotten about you
• recipients could have gotten tired receiving your messages
• might have had a change in direction

SO if you are receiving a high level of unsubscribes you can try a few techniques and validations
• Optimize the frequency of your emails. Send your email communication at least once per month, you need your list to get used to your emails, you don’t want to lose touch with them
• Review your content. When your subscriber left their email address with you they enjoyed your content, it is beneficial and helps them in their job to be done. ask yourself if you have gone off piste with your content of late.
• Have you become too spammy, have you ramped up the sales? Remember your list is looking for value, you are a trusted authority, they like you and enjoy your opinions and news. They appreciate your content They appreciate your offerings. Don’t abuse that.

Now hopefully your readers whilst appreciating your content will understand your are a business and you have something to sell. Yes we have calling and we love to help and assist but this is how we make a living also.
Some readers might not get this and will unsubscribe, they enjoy the free stuff but when you promote your paid services they may spit their dummy.

Your services and products can be relevant but they just want something for free. That’s fair enough, but if they don’t understand you aren’t there providing free consultancy only and get their knickers in a twist when you promote your services… let it go. take Elsas advice from frozen.
Actually don’t let it go, celebrate the unsubscribes.

• It can save you money if you have a big enough list to pay for each email sent.
• It can save you from tidying and purging your list. And what I mean by this is that periodically you may wish to remove subscribers who don’t open your emails. your open and click-through rates also go up … which is always a good thing!

What you are left with is a really quality list of customers and prospects.
You can now provide this target audience with quality emails, if they aren’t your target audience or ideal customer avatar then great, let them self select their backsides off your list.
Actually keep the keep your unsubscribe link visible, make it huge. But seriously do have a link to prevent possible spam complaints.
unsubscribes are better than a spam report.

Try not to wind people up with additional emails once they have subscribes such as :-
“request” for an unsubscribe has been received and will be processed.
Or another email telling them they have been unsubscribed
The only metric that really matters is that your list should be growing over time.
even if its slow going (and actually I prefer that to ensure the targeted audience) but as long as its rising, your’re on the right path.

So the next time you have an unsubscriber, remember it will save you time, money and energy
smile, enter your email platform and erase their ass.

 

Show Sponsors:-

Far North - Sales, Marketing, Technology

Are you looking to enter new markets?
Launch a new business, product or service?
Maybe introduce a new revenue stream?

Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

Sep 8, 2017

Ian and Irene discuss:

  • Launching a business at the end of your career
  • The rise of the silver economy which contributes $11.9 billion to Australian GDP
  • The traits of a Seniorpreneuer
  • Where to target on Social Media
  • Buying Personas
  • Laptop Lifestyle (etirement)

Our Company

CareCallingNow is a family owned company with the Vision of keeping people in their own homes longer, where they are most comfortable. We help busy people with vulnerable family members who want to continue to live independently to know for certain that they are OK. With a special emphasis on pro-active automated call programs, because checking in on you family should be easy and not a burden.
CareCallingNow was created after a member of our own family had mini stroke and was on the floor alone for 2 days with her medical alert bracelet in the other room.

Our Story – Ian & Irene

Ian’s mum Maisie lived in her own home, long after her husband Bill had passed, until she was about 86 years old.

His mum had a history of falls and we thought we would get her one of those medical alert necklaces, so that if she fell, when no one was around she would not be at risk of lying on the floor for days.
We were young, busy with our own lives and young family and lived 1000 miles away. We had the best of intentions but realistically we were never going to make the effort to call her every day, even though we knew we should.
This, however, was not the only issue we had… we didn’t realize at the time, that she didn’t always wear it that it was on her bedside table, or in kitchen instead of around her neck!!!
One day she had a mini stroke in the bathroom, and did fall and even though she was not wearing the necklace, she would not have been able to push the button as she was “paralysed.”
She was there for about 40 hours before she was found.
How bad did we feel???
How good would it have been if CareCallingNow had been around then!!!
It was after that we realised she could no longer stay in her own home safely anymore. It broke our hearts when the day came that she left her home of close to 30 years.
Ian said he felt like we were sending her to jail… you couldn’t even say “without the bars” as her windows did actually have bars on them.
The only difference was she was free to come and go and people “cared” about her.
What choice did we have???
She couldn’t really live with us!!!
We didn’t know “how to take care of her” even if she had wanted to come.
Every so often you hear of those horror stories of people being found dead, in their home, years after they died because no one noticed.
Of course, these are extremes and I am in no way suggesting that your relationship with your Mom is such that something like this would happen.
However in talking to other people whose elderly loved one has died at home alone, after a fall or accident, 4 DAYS is not uncommon for them to wait…these falls do not all end in death but hospitalisation for severe dehydration is the very least that you can expect.

Check out

CareCallingNow

Show Sponsors:-

Far North - Sales, Marketing, Technology

Are you looking to enter new markets?
Launch a new business, product or service?
Maybe introduce a new revenue stream?

Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

Aug 31, 2017

Linda shares two bonus stories with us, including when she knocked back Mick Jagger at a party!

Far North - Sales, Marketing, Technology

Far North Sales & Marketing 

Are you looking to enter new markets?
Launch a new business, product or service?
Maybe introduce a new revenue stream?

Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

Aug 31, 2017

Linda Smith is one of the few women who has reached the summit of the legal profession, litigating on behalf of clients like Exxon and IBM in some of the biggest cases ever tried. She has often tangled with outsized male egos, from Michael Dell to Mick Jagger, without ever breaking stride. Her experience over the past 40 years landed her with the prodigious title of “The Meanest Woman Alive.”

Today, Linda is on a mission to empower ambitious women in all fields to use their talent, smarts, and femininity to reach their own pinnacles of success. Whether it's defeating gender stereotypes, conquering self-sabotaging behaviors, handling difficult men, or seizing and holding on to leadership positions, Linda has done it all and come out on top by embodying the best traits of women—while beating the men at their own game. Let her show you how.

ABOUT LINDA SMITH
For nearly 40 years, Linda Smith has represented the world’s biggest companies in their most complex litigation issues—“bet-the-company” cases where everything is at stake. On behalf of AMD, she led a team of 200+ lawyers to beat Intel in a multibillion-dollar antitrust case. She successfully defended Exxon in another multibillion-dollar trial that falsely questioned and sought damages for the oil giant’s cleanup efforts in Alaska. In industries ranging from accounting to show business, she’s taken on the toughest challenges and emerged victorious. She has also given back by handling pro bono cases all the way up to the Supreme Court, most recently when she represented immigrant mothers of U.S. citizen children facing deportation and the breakup of their families.

While she can definitely be the “meanest” to opposing lawyers who try to pull a fast one, Smith is also a lovely person with a deep commitment to collaboration and decades of success as a devoted mentor to professional women. Smith's experience makes her an expert on topics of vital interest to your listeners—shattering glass ceilings, dealing with difficult men, finding career success in a man's world, and more.

Ian and Linda discuss; -

Linda believes with talent, ability and bad-assery, women can overcome the structural impediments and rise to the top of any chosen profession
Linda talks about confidence over competence being the key to career success and the need to embrace the feminine power of a woman.
Linda gives her views on emotional intelligence and outlines her own leadership skills that serve her well in the workplace.

Linda shares two bonus stories with us in another episode, including when she knocked back Mick Jagger.

Check out

TheMeanestWomanAlive.com

Episode Sponsor

Far North - Sales, Marketing, Technology

Far North Sales & Marketing 

Are you looking to enter new markets?
Launch a new business, product or service?
Maybe introduce a new revenue stream?

Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

Aug 22, 2017

Sought after by the biggest names in business to monetize their message, mission or movement, business builder and marketing expert Dustin Mathews is THE mentor and coach to the stars. Dustin is the co-founder of Speaking Empire – the disruptive company in the leadership and education space, whose chief mission is advancing the human race by empowering leaders to communicate powerfully, unlock their fullest potential and ultimately step into their Greatness.

Dustin is the author of many bestselling books and has shared the stage with athletes, business celebrities, and titans of business. His latest book (Co-Authored with Dan Kennedy) the NO B.S. Guide To Powerful Presentations: How To Sell ANYTHING With Webinars & Online Media, Speeches & Seminars (Entrepreneur Press) is set for release on June 13th.

Known for creating marketplace frenzies that drive people to buy products en masse, Dustin’s companies and private clients have been featured by Forbes, Entrepreneur, Wall Street Journal, USA Today and INC Magazine.

Having marketed and filled over 3,000 events AND leading 10 online product launches, Dustin has generated over $43 million dollars in sales. In his most recent research, Dustin codified a process for creating and selling products and services – Irresistible Offer Architecture® which recently received recognition by the United States Patent and Trademark Office. His current innovation, Brand Response®, leverages the fusion of branding, PR and direct response AND is already generating success stories out entrepreneurs and business owners worldwide.

Dustin explains to us in detail about the five steps of a great presentation; -

  1. Introduction
  2. Story
  3. Offer
  4. Body
  5. Close

Check out

http://nobspresentations.com

http://amplifyexperience.com

http://speakingempire.com

Show Sponsors:-

Far North - Sales, Marketing, Technology

Far North Sales & Marketing

Are you looking to enter new markets?
Launch a new business, product or service?
Maybe introduce a new revenue stream?

Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

Aug 16, 2017

Luke Szyrmer is a B2B technical product manager. He’s a Lean Startup community activist with Lean Startup Circle London, Europe’s largest Lean Startup meetup. He’s the bestselling author of #1 bestseller Launch Tomorrow. He also mentors early stage tech founders.

Ian & Luke discuss:-

  • Reasons why companies fail
  • Idea validation
  • Testing/Engaging with the market
  • When to kill a project
  • Validation/experiment cards
  • Buying personas
  • Company culture
  • Pivot or persevere

Check out Luke's blog launchtomorrow.com

Books mentioned

https://www.gitbook.com/book/trikro/the-real-startup-book/details

https://leanpub.com/YourFirstStartupExperiment

Experiment template

http://www.kromatic.com/downloads/experiment-herder-template

Other experiment templates:

http://blog.strategyzer.com/posts/2015/3/5/validate-your-ideas-with-the-test-card

http://blog.strategyzer.com/posts/2015/3/9/capture-customer-insights-and-actions-with-the-learning-card

Aug 3, 2017

After meteoric success in academia, Danusia quickly became an Economic and Social Research Council Fellow and rose to a senior level as an Organizational Behaviour and Development expert. As an international career academic, she became a leadership model theoretician publishing countless articles in top refereed business journals. 

 

After leaving the world of academia as a tenured academic, her strong sense of purpose propelled her into becoming the reigning authority on C-level execs and Boards. Through her C-suite consulting Danusia influences the way Boards strategise, redirects company vision, reignites C-suiters influence and re-aligns their leadership prowess. Her clients include Microsoft, Mars, Sainsbury's, ICBC Standard Bank, Ministry of Defence, Coca-Cola, Deloitte, Isle of Man Government, The Home Office, as well as various industry associations.

 

She has chaired an Oxford Union debate with Germaine Greer and Helena Morrissey on 'Can you Have it All?' and is a regular contributor on future C-level business changes/trends, cultivating women's leadership and the age old debate about women's careers and family. As well as being an authority on all things “C-suite” she is also mother of ten including 'her last baby', triplets of four years old. 

 

Three decades of experience as an ambitious mother in male dominated industries compelled her to create the online platform Unstoppable Mothers (launching August 2017). Unstoppable Mothers is a social change movement for ambitious and accomplished women navigating their journey of career success and happy children. Her forthcoming book, UNSTOPPABLE (2018) equips working mothers with skills and strategies of Unstoppability to counter the impacts of, what Danusia calls, the MotherStopper culture.

Ian & Danusia discuss:-

  • Pioneering academic research on sex shop cultures
  • Working as a c-suite consultant
  • Being a mother of ten and carving a career
  • The www.unstoppablemothers.com project - launching August 11th 2017

Check out http://www.danusiamalinaderben.com

Show Sponsor

Presentation Genius!

Industry Angel listeners – the revolution is here. I’ve teamed up with Ian to offer places at the only public UK course I’ll be giving this year – and it’s in Durham.

For three hours+ on the morning of Friday 15th of September you’ll get the absolute best advice on making presentations there is. And what’s more you can get 13% off the tickets, just because you listen to Industry Angel.

Go to PresentatonGenius.Info/Durhamand see if you like what you see. When you’re ready to buy, use the code A13I (the letters forAlpha and Indigo around the number 13) as the coupon code. Then just turn up!
Simon Raybould from Episode 45

Jul 29, 2017

Ad Hoc Academic is a skills matching website designed to match people looking for temporary academic positions with those wishing to hire them within the academic world.

In this episode Jody shares her software start-up journey.

Ian & Jody discuss:-

  • Running with your idea
  • Asking your network for help
  • Self funding
  • Applying for funding
  • Creating an MVP
  • Seeking Investment

Check out www.adhocacademic.co.uk

Show Sponsors:-

Far North - Sales, Marketing, Technology

Are you looking to enter new markets?
Launch a new business, product or service?
Maybe introduce a new revenue stream?

Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

www.far-north.co.uk

Jul 19, 2017

Marshall Sylver is a respected business consultant sought by Fortune 500 companies and also the creator of the number one personal development program worldwide. Today, Sylver is recognized as the #1 leading expert in subconscious reprogramming & the master of persuasion and influence. He is also a world-class hypnotist who has performed on every major stage in Las Vegas, and is well-known within that community for his talent.
He has been featured in Forbes, Entrepreneur, Huffington Post, Influencers Radio, Howard Stern, David Letterman, and countless other reputable and well-known media outlets.

Ian & Marshall discuss:-

  • Programming Personal Confidence Levels
  • Coaching Clients
  • Irresistible Influence
  • Reframing Sales Objections

Check out www.sylver.com

Show Sponsors:-

Far North - Sales, Marketing, Technology

Are you looking to enter new markets?
Launch a new business, product or service?
Maybe introduce a new revenue stream?

Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

 

Jul 6, 2017

Simon was Founder of The Shackleton Design & Manufacturing Company, the menswear, lifestyle and experience brand: producing made-in-Britain products inspired by the Antarctic explorer Ernest Shackleton. Having built the Shackleton brand Simon left it under new management in September 2016.

Simon was selected as a Top 100 Manufacturer 2015 by Manufacturer magazine.

He is a member of the Advisory Boards of Make It British and Made In Britain, a Fellow of the RSA, and a Business Fellow of University of East Anglia.

In 2013 Simon opened Britain's first banjo factory in more than 60 years, and launched The Shackleton Banjo – swiftly followed by Shackleton brand beers, clothing, footwear and accessories.

The Shackleton's launch campaign on the Kickstarter platform was one of the top 2% most successful of worldwide Kickstarter projects since the platform was launched.

Simon was formerly one of the UK’s best known independent brand strategy advisers, and has worked with high profile clients including: Harris Tweed Authority, British Airways, Aviva, Pret A Manger, Norfolk Broads National Park, World Vision and many more.

Simon is author of three branding, marketing and personal-development books.

His first book 'Build A Brand In 30 Days'​ (Capstone) is an Amazon No.1 bestseller in its category and was described as "invaluable"​ by Director magazine.

His second, 'What You Need To Need To Know About Marketing'​ (Capstone) is the essential guide to marketing for non-marketers.

His third book, 'Brand New You'​ (Hay House) was a Daily Mail and Mail on Sunday 'Book of The Week'​.

Simon speaks internationally about branding and is frequently rated 'best speaker' at conferences.

He has appeared on CNN, Bloomberg, Sky, Five and BBC (Today, Breakfast, BBC News, Newsnight) as an expert brand commentator.

Ian & Simon discuss:-

  • Brand Journeys
  • The Four Pillars
    • Authentic
    • Distinctive
    • Compelling emotional story
    • Pursuing excellence
  • Kickstarter campaigns

Check out http://simonmiddleton.com/

Jun 23, 2017

Money & Business Growth Expert, Robyn Crane is known for hosting the TV show,The Financial G-Spot, Radio Show, Let’s Talk Money and is a 4-Time #1 Best Selling Author.
In her brand new book, Make More Money, Help More People, Robyn shares empowering stories of women entrepreneurs in her FEMM Mentorship™ who have doubled or tripled their income. She also reveals the unknown success strategies that helped her go from making $500 a year to $500,000 a year in her coaching business—in just 2 years!
Her blueprint for financial and relationship success has been featured on ABC, The Motley Fool, and Fox Business News.

She’s an engaging and in-demand speaker who is regularly invited to speak at companies, women’s conferences, chambers of commerce, entrepreneurial groups and organizations around the country.

Robyn is on a mission to empower committed and passionate women business owners to make more money and help more people, so they can have a bigger impact on the world. Through her seminars and FEMM Mentorship™ program (Female Empowered Money Makers), Robyn helps these women attract qualified leads, close high paying clients and optimize their time, so they can create their ideal business and ideal life.

Ian and Robyn Discuss:-

  • The 5 Money Types
  • Being skint and being resourceful
  • Marketing methods from Robyn’s book Make More Money, Help More People

Check out Robyncrane.com/freebook

Show Sponsors:-

Far North - Sales, Marketing, Technology

Are you looking to enter new markets?
Launch a new business, product or service?
Maybe introduce a new revenue stream?

Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

Jun 15, 2017

Ian Farrar answers questions from last week's show about Influencer Marketing and promotes Employee Advocacy.

Ian discusses: -

  • Influencer Marketing return
  • Customer Influencing
  • Employee Advocacy
  • Humanising the business

Show Sponsors:-

Far North - Sales, Marketing, Technology

Are you looking to enter new markets?
Launch a new business, product or service?
Maybe introduce a new revenue stream?

Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

Jun 7, 2017

Connor Gillivan is a 27 year old serial entrepreneur and an expert in eCommerce and online hiring. He co-founded his first eCommerce company out of his dorm room in 2009 and scaled it to sell over $20 million on the Amazon Marketplace. While scaling, he and his co-founders started outsourcing operations and became experts at hiring online.

In 2015, Connor co-founded and became the CMO of FreeeUp, an online hiring marketplace specialized for the eCommerce and digital marketing industries. He and his co-founder wanted a better way to hire reliable remote workers without having to spend hours upfront recruiting and interviewing. Today, FreeeUp serves over 2,000 online businesses and is rapidly becoming a favorite destination to hire online. 

Connor is a best selling author with his book titled Free Up Your Business: 50 Secrets to Bootstrap Million Dollar Companies. The book shares secrets that he and his business partner have developed over the 7 years of working together and outlines how entrepreneurs can scale their business to over $1 million. 

Finally, Connor owns his own blog, ConnorGillivan.com, where he writes about starting eCommerce businesses, growing as an entrepreneur, and navigating the startup world. 

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