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Industry Angel Business Podcast

The Industry Angel Podcast is THE most diverse business podcast out there! Ian Farrar interviews Business Leaders, Entrepreneurs, Social Influencers, Marketing Guru's, Sales Rockstars, Motivational Speakers and even the odd Adventurer or two! We share actionable advice from speakers that keeps you ahead of the pack.
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Aug 16, 2017

Luke Szyrmer is a B2B technical product manager. He’s a Lean Startup community activist with Lean Startup Circle London, Europe’s largest Lean Startup meetup. He’s the bestselling author of #1 bestseller Launch Tomorrow. He also mentors early stage tech founders.

Ian & Luke discuss:-

  • Reasons why companies fail
  • Idea validation
  • Testing/Engaging with the market
  • When to kill a project
  • Validation/experiment cards
  • Buying personas
  • Company culture
  • Pivot or persevere

Check out Luke's blog launchtomorrow.com

Books mentioned

https://www.gitbook.com/book/trikro/the-real-startup-book/details

https://leanpub.com/YourFirstStartupExperiment

Experiment template

http://www.kromatic.com/downloads/experiment-herder-template

Other experiment templates:

http://blog.strategyzer.com/posts/2015/3/5/validate-your-ideas-with-the-test-card

http://blog.strategyzer.com/posts/2015/3/9/capture-customer-insights-and-actions-with-the-learning-card

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