Nov 26, 2019
So, you want to get featured on a podcast.
Follow this 20 point method and you’ll slide straight through the gates.
- The priority of the podcast host is their audience. If you’d like to address this audience, you’re going to have to reassure the host that you won’t jeopardise what they have worked extremely hard to create and nurture
- When contacting the host avoid selling yourself on how great
you are. They don’t care. Tell the host why you would like to be on
their show, why the audience would enjoy hearing from you, what
previous episodes you have enjoyed and what you like about the
hosts approach
- Describe what topics you can talk on and suggest a set of
questions that the host could ask you
- Use a targeted approach rather than a scattergun. Emailing
twenty hosts talking about yourself will get you one
opportunity. Contact ten hosts using point two’s approach and
you’ll see a much better return
- If outsourcing this to a PR company, send them this
list. This is your brand, don’t damage it with a
scattergun
- Be extremely flexible with your availability and confirm time
zones
- Do not see this as an opportunity to advertise your value
proposition, you are on the show to discuss a topic that the
audience is interested in
- Look to add value. Leave the audience with some key takeaways
and something they can implement following the episode
- Ask the host if it’s OK at the end of the interview to share
information about your product/service/book/course
etc. Twenty-eight minutes of great content and two minutes
about you, is a fair trade off
- Have fun. Think Edutainment
- Ask the host if there is anything you shouldn’t say, such as
cursing
- Supply the host with your bio, photograph, company logo and social channels
- Post interview, thank the host and ask “Is there anything I can
help you with?”
- Suggest guests that may also be a fit and if possible, help to
connect them
- Review the show on the various podcast
players and share the episode via your social media channels
- Continue to look out for your hosts content and support
via social media. Create a lasting
relationship and you may be asked back
- Recommend the show to your friends and colleagues
- Ask for the HTML code so you can embed the podcast player on
your blog
- Link to the podcast website, it’s good for their SEO
- Share this list and help hosts, guests and listeners enjoy a great experience
Podcast Sponsor
Far North Sales & Marketing