May 31, 2020
Ian
Farrar LIVE streamed a conversation from the UK with LA based
Barney Waters.
Barney is the President of K-Swiss, the American athletic shoe
brand based in downtown Los Angeles.
The interview discussed;-
- Offers as a result of the decline in retail during Covid-19
- Seasonal stock
- Barneys carer path
- Changes of ownership
- Sporting brand ambassadors
- Dominance and the need for a niche
- Youth idols, musicians and rappers
- Focussing on the entrepreneur
- Workplace outfits
- Company transparency
- Connecting with customers
- Personalising your brand
- What do you look for in an employee
- The number one thing you do for a great culture
- Mentorship
- Overly Communicating
- Kenny powers viral campaign
- What makes a successful marketing campaign strategy
- How to target a heritage brand
- Entrepreneurship is a mindset
- Company Book Club
- Female Entrepreneurs
- Leaving your competitors size against them… the Judo Principle
The original video can be watched again on the respective social media platforms.
Podcast Sponsors;-
Far North Sales & Marketing
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